NielsenIQ Releases a New Report Focusing on Inflation’s Impact on Small and Medium Brands

NielsenIQ previews findings from the Brand Balancing Act, a global study providing a perspective on how consumers perceive small and medium-sized brands in the new inflationary marketplace. Amid supply chain challenges, inflationary pressures, and cautious consumer spending intentions, small brands face a challenging playing field. By focusing on consumer brand preferences, performance benchmarking, trend-cycle timing, and meaningful differentiation, small and medium brands can leverage consumer…


– 출처 : https://www.newswire.co.kr/newsRead.php?no=948373&sourceType=rss

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