Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile App Experiences

Airship today published its Mobile App Experience Gap Survey report, which spotlights key internal challenges companies of all sizes face in deploying and improving mobile app experiences for their customers. Findings show that app teams at companies with 1,000 employees or more underperform in optimizing customer experiences across the entire app lifecycle due to internal processes and priorities.

Survey results show that mobile app experience (MAX) – as a concept and set of best practices -…


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